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SARTORIAL MEN'S UNDERWEAR
Bespoke Italian fabrics - Hand finished
4.9 āāāāā based on 750 reviews!
![Luxury elegant gentlemen underwear bespoke tailored Gentlemen don't wear underwear (5).jpg__PID:ed7c010e-ac2f-416e-83ee-04dd55cb2b90](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Gentlemen_don_t_wear_underwear_5_500x.jpg?v=1701978600)
BOXER BRIEFS
BRIEFS
Imagine
THE FINEST WEAVE
OF THE RAREST COTTON ON EARTH
![Luxury gentlemen's underwear next to a leather belt and tailored trousers](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Black_Modern_Minimalist_Self_Reminder_Instagram_Post_1_1200x.png?v=1701265426)
![Gentlemen don't wear underwear (11).jpg__PID:cdde6a3c-ac9f-4645-b1df-0a09c77beeab](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Gentlemen_don_t_wear_underwear_11_1200x.jpg?v=1701980907)
![Gentlemen don't wear underwear (10).jpg__PID:71f86100-80bb-4f8e-88f6-6d3d5e4dd5f9](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Gentlemen_don_t_wear_underwear_10_1200x.jpg?v=1701980714)
![THE FINEST RESORTS USE THIS COTTON (1080 Ć 2200px) (9).jpg__PID:ff36209f-5b3d-425b-85a6-333cd8fbe9c6](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/THE_FINEST_RESORTS_USE_THIS_COTTON_1080_x_2200px_9_1200x.jpg?v=1701290061)
The Symphony of
NATURE'S FINEST
AND TIMELESS ELEGANCE
![IMAGINE ULTRA-FINE KNITTING OF THE SOFTEST COTTON ON EARTH (34).jpg__PID:0402a334-685c-4050-b991-988b14c9e602](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/IMAGINE_ULTRA-FINE_KNITTING_OF_THE_SOFTEST_COTTON_ON_EARTH_34_1200x.jpg?v=1701088126)
![Gentlemen don't wear underwear (12).jpg__PID:56818937-7461-4ed5-950d-3235a356fa0c](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Gentlemen_don_t_wear_underwear_12_500x.jpg?v=1701981896)
ELEGANT PATTERNS
AS SOFT AS CASHMERE
![IMAGINE ULTRA-FINE KNITTING OF THE SOFTEST COTTON ON EARTH (35).jpg__PID:3d61dea2-36de-434d-9948-d336bb86038c](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/IMAGINE_ULTRA-FINE_KNITTING_OF_THE_SOFTEST_COTTON_ON_EARTH_35_1200x.jpg?v=1701290088)
Tradition and craftsmanship
THE LEGACY
OF BESPOKE TAILORING
Making garments since 1990s
30 years of experience
![Gentlemen don't wear underwear (14).jpg__PID:a937dd48-d5e8-4e0b-9c03-21a82b4168f4](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Gentlemen_don_t_wear_underwear_14_500x.jpg?v=1701982871)
![match-your-suit-with-underwear-8-1663794018393__PID:73ff163b-57b4-4d7d-a865-e2a8b40a0f4c](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/match-your-suit-with-underwear-8-1663794018393_290x.jpg?v=1681332911)
Meticulously crafted
By professional tailors
Collaboration
BETWEEN NATIONS
AROUND THE WORLD
International manufacturing
How PIANO's are made?
![2.jpg__PID:b55034a4-c150-4038-bf78-3bfdee436954](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/2_70dba0ba-1faf-4237-aa2a-f07dcdd7ec7e_500x.jpg?v=1699728450)
SUPIMA sourcing - USA
Our cotton comes from small family farms in the USA. We work only with licenced manufacturers who ensure traceability and sustainability of the process.
![Untitled design - 2023-11-11T195312.035.jpg__PID:be167d10-25cf-4b3e-9b2d-6a42f02a1e89](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Untitled_design_-_2023-11-11T195312.035_500x.jpg?v=1699728807)
Fabrics manufacturing - Italy
Our artisinal weavers in Milan are thethe secret sauce of PIANO's. Instead of just printing on the fabrics, we sustainably dye yarns before weaving.
![1.jpg__PID:39a405b2-7ea5-4d3c-a042-07b5a162cb5d](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/1_5a4acd12-702c-4873-b904-12eade94fa58_500x.jpg?v=1699728543)
Tailoring and sewing - Serbia
Our bespoke fabrics are then shipped to our professional tailors to model the perfect fit for our clients. Once the tailoring is done in our atelier, we cut and sew the fabrics and make original PIANOs.
Exclusive club of
THE GREATEST BRANDS
AND INDUSTRY LEADERS
![BESPOKE FABRICS.jpg__PID:d0924fc7-c396-40fe-903e-34733d677925](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/BESPOKE_FABRICS_de4e3eb7-f000-4b8a-bbd2-ac4e0e9c446e_320x.jpg?v=1700063885)
![Gentlemen don't wear underwear (16).jpg__PID:bf353b3e-db33-4079-bfd2-2896ab06f7bf](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Gentlemen_don_t_wear_underwear_16_500x.jpg?v=1701983369)
We were proud to be a part of tailoring conference in Florence, Italy 2023
![featuredby_15_-1681157078901__PID:ef6a1beb-2090-4db9-b973-ff163b57b48d](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/featuredby_15_-1681157078901.webp?v=1681332830)
PIANO's at Pitti Uomo, Milan, Italy
![Screenshot_20231115-172121_Viber.jpg__PID:a444b266-3eed-4be4-86f9-231a33cf1239](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Screenshot_20231115-172121_Viber_290x.jpg?v=1700065674)
Proudly sustainable
ONE PLANET,
THE MOST BEAUTIFUL ONE
OUR PROMISE
Our approach is characterized by utmost dedication to zero waste, a testament to our conscientious craftsmanship that harmonizes with the Earth's finite resources
![Featured by (23).jpg__PID:606de652-9596-49bf-aab3-a910a4ae2315](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Featured_by_23_320x.jpg?v=1701385071)
current COLLECTION
Premium viscose models
Premium Viscose models
![Gentlemen don't wear underwear (17).jpg__PID:ac2b609d-ccab-41ac-b7c8-b7fee82b157a](https://cdn.shopify.com/s/files/1/0515/1352/4387/files/Gentlemen_don_t_wear_underwear_17_320x.jpg?v=1701988103)